A Call to Women: We Must Save Ourselves

The leaked Supreme Court decision to strike down Roe vs. Wade is devastating. While this is all horrifically bad news, don’t despair. Let this radicalize you. Let this awareness seep in and set you in motion. We need every woman in the arena. You are not helpless, and this is far from over. Here’s what you need to know and what you can do. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

How to Do a Brand Pivot to
Grow Your Business

A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More

There is Work to Be Done:
Anti-Racism Resources

I sat at my computer keyboard many times this week trying to find the words to best express my sadness at the horrible and violent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the countless others that came before them. I am outraged at the police brutality and the racial injustice that still permeates our society at every level. But I also realize that my outrage is not nearly enough. I want to listen and I want to learn, but I also want to speak out and I want to help. Find anti-racism resources here. Read More

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More