Why It’s More Important Than Ever
to Build Your Brand

I’m mad as hell. Rageful, even. The fact that a small legal entity made up of nine people who do not represent most of our country stripped women of their right to bodily autonomy, rolling back decades of progress, is sickening, dehumanizing and dangerous. No matter what type of business you have, it’s more important than ever to build your brand. Here’s why. Read More

I Am the Storm

I’ve weathered many storms over the last few years: divorce, illness, single parenting through a pandemic, narcissistic abuse, the death of a family member and more, but nothing could have prepared me for the dizzying tsunami – and profound personal awakening – that the past month delivered. Read More

Empathy is The Key to
Creating a Compelling Brand

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

We Must Save Ourselves

Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More