How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Work with Me in 2019
and Step into the Spotlight

If you want a whole new level of brand awareness and visibility in 2019 and the tools to propel you forward, this program is not to be missed. Step into the spotlight with me and a small group of women working for their seat at the table. No. More. Hiding. Read More

Build Your Personal Brand Or Someone Else Will!

We live in a hyper-connected, tech-savvy world where information flows freely online. Everything we put out there – blog posts, status updates, photos, thoughts etc. becomes our “Personal Brand Footprint” to the world. Anyone both within and beyond our network can see, review and form an opinion about us according to what they find. In Read More