Why Brands Must Take Ownership
of their Digital Real Estate

Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own. Read More

How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

How to Create Your Mission Statement

You may not realize it, but you often stay loyal to a brand because of their values. And the companies (and individuals) who are the most successful over time are the ones who weave their values into all of their brand elements and create a strong emotional experience for their audience. Read More

10 Things You’re Doing Wrong
on Social Media

Bestselling author Neil Gaiman once wrote, “Sometimes, the best way to learn something is by doing it wrong and looking at what you did.” That’s very true. On the other hand, it’s always wonderful when you can avoid “doing it wrong” in the first place. Read More

Is Anybody Home?

Many small business owners make the mistake of “if I build it they will come” with their websites. They erroneously believe that once they go “live” with a brochure-style site, clients will swarm like bees to honey. Unfortunately, a static, “look-at-me” site that doesn’t offer any level of engagement or enticement will fall flat in Read More