Empathy is The Key to
Creating a Compelling Brand

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More

Create a More Compelling Brand in 2019
with the One Page Brand Plan

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

How to Create a Successful Blog
Part Four: Get More Traffic

If you’ve followed along with parts one, two, and three of this series, then things are rolling for your blog and it’s time to build your audience. There are so many different ways to drive traffic to your blog and get more people reading your work. Here are 12 steps you can take. Read More