Why You’re Not Ready for Press

If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More

Top Ten Takeaways From SHINE 2010

From the amazing networking, to the main stage and breakout sessions, there were many excellent nuggets of wisdom to be had at Ali Brown’s SHINE 2010. Here were the ten that most stood out to me: 1. Decide why you are in business. In other words, what’s your WHY? Is it money, lifestyle, fame, giving Read More