How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More

How to Create a Successful Blog
Part Four: Get More Traffic

If you’ve followed along with parts one, two, and three of this series, then things are rolling for your blog and it’s time to build your audience. There are so many different ways to drive traffic to your blog and get more people reading your work. Here are 12 steps you can take. Read More

How to Create a Successful Blog
Part Three: Serve Your People

Blogging is a lot like giving a performance onstage. You get up there. You deliver your best material. And then, you want to see the audience react. You want to feel like you’re serving your audience—inspiring them, delighting them, and holding their attention, not boring them! But in order to serve your audience, first, you need to understand what they want and need. How can you figure this out? It’s not actually that difficult. Read More

How to Create a Successful Blog
Part Two: Structure and Schedule

If you’re feeling blog-overwhelm, I recommend introducing some structure and schedule. It only takes a bit of planning to end all the wheel-spinning, fretting, and frustration that many bloggers experience. You’ll even build a stronger sense of trust with your readers simultaneously. Read More

How to Create a Successful Blog
Part One: Defining Success

So you’ve taken the plunge and you’ve started a blog. What now? Clients often ask me, “What’s the right approach? Should I be posting daily? Weekly? What’s the secret sauce that gets people reading and coming back for more?” Most importantly, “How can I make sure that my blog is successful and translating into sales?” All of these answers begin with just one question. Read More