You Should Know: Catherine McCord

Catherine McCord Launched in 2007, Catherine, mom to Kenya and Chloe, created as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome, delicious homemade food. After personally struggling with how to feed Kenya, Catherine recognized a need for realistic and nutritious recipes for parents using minimal ingredients that are fully loaded with flavor; Weelicious now houses 1,200+ original recipes and more than 230 videos. Catherine inspires her community with ingredients that are readily available and recipes that are fast and easy.  Debuting a new recipe or tip daily and a how-to cooking video posted each week, Weelicious is a wealth of information for families.

In 2012, Catherine published her first book, Weelicious: One Family. One Meal. Starting out as an inspirational feeding guide, Catherine cleverly weaves together first-hand experiences with factual evidence, and then naturally progresses into 140 of her own can-do “easy, fresh, and fun” recipes. Her second book, Weelicious Lunches: Think Outside the Lunchbox published September 2013. With more than 160 recipes for extraordinary meals, Catherine acknowledges the redundant nature of creating lunches for children and she provides a variety of realistic solutions to help think outside the box, and beyond the standard PB&J.


Catherine McCord 1 Name: Catherine McCord

Occupation: Founder Author of Weelicious. One Family. One Meal. and Weelicious Lunches, TV judge on Guys Grocery Games


Twitter Handle: @weelicious

What are three words that best describe you?

Happy, dedicated and tall.

Tell us why you’re awesome in two sentences or less.

Yikes, no pressure?! I hope I’m awesome because I love being a mother and someday my kids will tell me that I did a good enough job. The bonus of my passion for fresh food and feeding has been the ability to mesh my work with all aspects of my daily family life.

What are your biggest indulgences?

Pedicures and ice cream.

What’s currently your favorite…

Restaurant: Aroma restaurant in Silverlake. It’s a tiny hole in the wall Italian restaurant. We spend all our family holiday’s there. They will make you anything you want and always have the biggest smiles!

Food: Anything spicy!

Cocktail: Moscow Mule

Shopping destination/store: J Crew

Fashion item: My Clare Vivier La Trop Bag in White

Place to hangout: Home with the kids swimming and cooking

City: Paris

Travel item: Travel phone charger

Beauty product: Shu Uemura eyelash curler and cover crayon

Skincare product: Beauty Counter Lustro Face Oil No. 2

Hostess gift: A basket of fresh strawberries or bunch of kale and herbs tied with twine from the garden

Home décor item: We have a wall of the kids art that changes like an art gallery monthly

Book: The Third Plate by Dan Barber

Website: BlogLovin (to follow all of my favorite blogs every day).

Magazine: Sunset

What’s the ONE thing you absolutely can’t live without?

Besides my family, my computer. It’s where I write everyday.

What is your biggest pet peeve?

Over garnished food. If you can’t eat it, leave it off the plate.

If you could have dinner with anyone (living or not) who would it be?

My husband. We always have good food and great fun.

What does it mean to you to have a strong, engaging brand and how has having one helped you?

It takes a village! After a few years of working 7 day weeks I needed additional support in order for the brand to grow. I’m blessed to have such an engaged audience. Food and feeding families is a 7 day a week, 3 meal job for most parents and caregivers, so the work never stops.

What is your #1 tip for fellow women entrepreneurs?

Find something you’re really passionate about. Start small and grow your business from the ground up. Keep your focus narrow at first, nurturing it over time so that it will grow.. grow.. grow!

Catherine Must Haves

1. Asymmetrical Mini Letter Necklace
A beautiful 14k gold asymmetrical mini letter necklace on a super fine cable chain.

2. Eyelash Curler
The iconic, best-selling and award-winning eyelash curler featuring enhanced design and upgraded features for ultimate precision that delivers the perfect curl.

3. Cover Crayon
An easy-to-use, double-ended pencil concealer for precise contouring and adjustable finish.

4. Lustro Face Oil
A luxurious blend of seven radiance-boosting oils deeply nourishes skin with antioxidants and vitamins.

5. Kimberly Muller Straw Hat
A hand woven palm with a braided leather band make this hat a perfect summer must.
$125, https://www.

6. Clare V. La Tropezienne Bag
This classic bag is made with and inspired by artisanal hand-dyed leather from Italy that lets beauty truly stand on its own.

7. The Third Plate
An eloquent and thoughtful look at the current state of our nation’s food system and how it must evolve.

8. Paper Parasol
These colorful rice paper parasols with a bamboo stem and wooden handle are perfect for providing shade on the sunniest of days.

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