WHY Do You Do What You Do?

People don’t want to know what you do, they want to know WHY you do it. According to Simon Sinek, the author of Start with Why, if you’re going to be successful, it’s imperative that you find people who believe what you believe.

And how do you do this, you ask?

Get intimately familiar with your WHY. Why do you do what you do? Why do you get out of bed every morning to do the work you’re meant to do in the world?

Why is it that so many entrepreneurs falter and stumble along, while others, the rare few, thrive no matter what the state of the economy?

It’s because they have moved beyond WHAT they do and HOW they do it, and they’ve deeply connected with their WHY. Your WHY is your purpose, your cause, your raison d’etre.

Not sure what a WHY looks like? Here are a couple of examples:

Apple: Everything we do, we believe in challenging the status quo. We believe in thinking differently.

Harley Davidson: We believe in going our own way, no matter which way the rest of the world is going. We believe in freedom and bucking the system.

Now it’s your turn to get intimate with your WHY. Watch Simon Sinek’s brilliant Ted talk from
2010 and then answer the questions below.

Once you’ve seen the video, take some time to answer the following five questions:

1. WHY do you do what you do?
2. What gets you out of bed in the morning?
3. How would you most like to help and inspire others?
4. What do you believe about the work that you do?
5. WHY is your work important for others to experience?

©2012 Liz Dennery Sanders

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