Why Build A Powerful Personal Brand?

You are your own 24/7 billboard and interactive ad campaign. Every day, in everything you do, you tell the world about yourself. In fact, you already have a brand – even if you don’t know what it is yet. You express and exude your brand in everything you do – whether you are aware of it or not. Wouldn’t you prefer to have a say in the matter?

Your brand is the sum of your actions, communications, offerings and interactions. Successful brands are crystal clear about their unique value and deliver it in everything they do.

Here are five reasons why it’s incredibly important to take the time to discover your brand foundation and ultimately create a powerful personal brand:

1. You will stand out in today’s overcrowded marketplace. In order to stand out, you’ve got to stand for something.

2. You will attract more clients. A strong personal brand is an opportunity magnet since potential clients are attracted to a clear, confident message and offer of value.

3. You will make more money. You can charge what you’re worth (and get it) when clients understand your value and are willing to pay top dollar for it.

4. You will have a life compass. Your personal brand will serve as a compass for making important decisions and become a filter for setting priorities – both personally and professionally.

5. You will be in control. You certainly can’t count on external forces to ensure your success, but you can control the dynamics around your own personal brand.

©Liz Dennery Sanders 2009