Why A Powerful Personal Brand Will Make You More Money

There are many good reasons to spend time building a powerful personal brand, but one of the best is it will consistently make you more money. When you can clearly communicate your promise of value and make an emotional connection with your ideal potential clients, people are much more likely to trust you and open their wallets. If you’re ready to charge what you’re worth and get it, here’s why developing a powerful personal brand is the key:

A clear message attracts clients, a vague, fuzzy one repels them. When you take the time to define who you are and what you stand for in the world and create a unique message for your target market, the people you are meant to work with will naturally be drawn to you. They will also have a much easier time finding you. A clear message is like sending up a Jimmy Choo flag for fashionistas who love shoes.

You’ll get right to the results. When you have a deep understanding of the power of your own personal brand, you will easily communicate the benefits and results of working with you. You won’t need an elevator pitch because you embody the attributes, values and passion behind your brand. And people hire those who can get them what they want in life.

You will be perceived as an expert. And people want to buy from the expert.

When you’re memorable, you’re more likely to get referrals. In a world of sameness and following the herd, when you are truly remarkable, you’re sure to stand out. The Purple Cow wins every time. And is definitely moo’ing all the way to the bank.

A powerful personal brand creates an emotion connection. People tend to buy from those they know,like, trust and feel a sense of intimacy with. The more authentic you are and are able to share who you are and what you stand for, the more easily you will attract your ideal clients and make more money.

©Liz Dennery Sanders 2009