Web Round-Up: What You Need To Know Now About Facebook

shutterstock_95534917reach You may have noticed one of the hotly debated topics in social media this past month is the Facebook changes that are affecting brands’ ability to reach their fans. Some estimate that reach has declined as much as 70% or more.

The bottom line: Facebook is slowly reducing the organic reach of page posts in order to force fan and business pages to buy ads to promote their posts for increased reach.

According to Jason Abbruzzese in a recent post on Mashable.com, “Social media efforts operate at the whims of companies that own the platforms and write the algorithms that drive some of the most effective tools in a marketer’s arsenal. There is little they can do other than adapt.”

I have always said that the only real estate you own online is your own site. You are merely “renting space” from the likes of Facebook and Twitter, and the rug can be pulled out from under you at any time. You don’t own your fans and followers on social media platforms, so it’s imperative that you learn to navigate each platform’s ever-changing rules and algorithms (hello, Facebook). You must use social media as a tool to send people to the thriving hub that you do own – your website – and collect their contact information to build your list.

Here are 10 recent posts from around the web to help you better understand the recent Facebook changes AND optimize your page for continued engagement:

Facebook in 2014: Fighting for Social Supremacy

Facebook Updates: The Latest Roundup

Five Facebook Marketing Resolutions to Make in 2014

5 Facebook Marketing Hacks for Your Website

26 Ways to Engage Your Fans on Facebook

6 Facebook Metrics Marketers Should Be Measuring

5 Things That Rock About the New Facebook Insights…and 11 That Suck!

Facebook Admits Organic Reach is Falling Short, Urges Marketers to Buy Ads

Facebook Changes: A Reality Check for Content Creators

What Becomes of Facebook in 2014?

What else have you read about Facebook lately? Please share with us in the comments below.

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