I recently spoke at Loyola Marymount University about the new digital landscape and how brands can optimize social media and content marketing to build relationships and position themselves as authorities in their industries. I created a suggested reading list for the students of some of the best books on the topic and thought you might like to see it:
The New Rules of Marketing & PR by David Meerman Scott
target=”_blank”>Trust Agents by Chris Brogan and Julien Smith
The Impact Equation by Chris Brogan and Julien Smith
Ctrl Alt Delete by Mitch Joel
Likeable Social Media by Dave Kerpen
Epic Content Marketing by Joe Pulizzi
Growth Hacker Marketing by Ryan Holiday
Content Rules by Ann Handley and CC Chapman
Platform: Get Noticed in a Noisy World by Michael Hyatt
Inbound Marketing by Brian Halligan and Dharmesh Shah
11 Rules for Creating Value in the #SocialEra by Nilofer Merchant
Renegades Write the Rules by Amy Jo Martin
Linchpin by Seth Godin
What books have you read recently about how social media and content marketing are affecting brands and the new digital landscape we live in? Please share them in the comments below.
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