Build Influence with the Three C’s

You have clarity around your brand. You’re confident in your message and have identified your ideal client. Now what? In order to build your online presence and begin to attract more clients, you’ve got to implement the three C’s: connection, content and community. Every single consumer is a publisher, broadcaster, critic and network. Read More

Are You An Expert Or An Authority?

We live in a world filled with experts. Let’s face it: anyone with a degree, a certification, a few awards or years of experience in a particular industry can tout themselves as an expert. And in the dinosaur ages pre-Internet, this might have been enough. Today, there are literally MILLIONS of people with special skills Read More

Harness Word Of Mouse Power

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and  even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules Read More

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep Read More

The New Rules of Marketing

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friends, the rules Read More