The Twitter Rules of Engagement

Note I used the word engagement. Not selling, not spamming and definitely not preaching. What many companies fail to understand is business success on Twitter is secondary to relationship building. Twitter is a two-way conversation. It’s about engagement. You have to get out there and comment, compliment, reply and add value. It’s your golden opportunity Read More

Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential Read More

The Twitter Do’s

There are three important things to remember when engaging other people on Twitter. First, they want to be a part of the group and feel popular. Second, they want to have a good time and be entertained, and third, they want to be acknowledged and recognized. If your “tweets” meet the needs of your target Read More