Is Personal Branding Getting a Bad Rap?

I’ve recently seen some negative comments about personal branding. Some are cynical about the whole idea behind creating a personal brand. Others are either confused about what it really means or have had a bad experience with a “brand expert.” I’ve heard, “It’s just marketing hype and doesn’t mean anything” or “Personal branding gives people Read More

Have You Checked Your Online Reputation Lately?

We live in a hyper-connected, tech-savvy world where information flows freely online. Everything – blog posts, status updates, photos, thoughts etc. – becomes our “Personal Brand Footprint” to the world. Anyone both within and beyond our network can see, review and form an opinion about us. In this new Age of Transparency, social media blurs Read More