The Taylor Swift Guide to
Building a Powerful Brand

The Taylor Swift Guide to <br>Building a Powerful Brand
In the span of her two-decade career, she has captured the hearts and minds of millions. She is a masterclass in how to capture attention, create raving fans and build steadfast loyalty. Taylor’s personal evolution, her ability to create compelling narratives, establish an emotional bond with her massive following and bring them along on her journey offer valuable insight into creating a compelling and much-loved brand. Here are five things you can do to build a beloved brand just like TSwift. Read More

Why Media is Important for Women
Who Want More Influence

Why Media is Important for Women <br>Who Want More Influence
So, you’ve done the hard work of breathing life into your business, and now you’re ready to share it with the world. The only question is — How?! How do you get your name out there? How do you stand out? How do you earn the world’s trust? The answer, my friend, is by tapping into the power of the media. Learn why media is important for establishing credibility, amplifying your brand, and women’s empowerment as a whole. Read More

The Meaning of Influence and How You
Can Build a More Powerful Brand

The Meaning of Influence and How You <br>Can Build a More Powerful Brand
I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More

Your Brand Will Expand
in Proportion to Your Courage

Your Brand Will Expand <br>in Proportion to Your Courage
Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

Women Leading the Conversation: The Series

Women Leading the Conversation: The Series
I recently launched a curated series of talks, Women Leading the Conversation, that will focus on some of today’s most fascinating female changemakers, trailblazers and rule breakers. These are women who aren’t afraid to speak out, challenge the status quo and break all kinds of glass ceilings. They are the ones who are creating today’s most interesting and provocative conversations, and I want to share them with you. Read More