Take Control of Your Brand or Someone Else Will!

In the information age, everyone with an internet connection can make their mark. While this power is awesome, it comes with great responsibility. Everyone is a writer, journalist and critic online. Because of this, it is essential that you take control of your brand and ensure that it has the most appropriate presence online. Everything Read More

What Are People Saying About You?

In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand.  Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged Read More

Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential Read More

The Twitter Do’s

There are three important things to remember when engaging other people on Twitter. First, they want to be a part of the group and feel popular. Second, they want to have a good time and be entertained, and third, they want to be acknowledged and recognized. If your “tweets” meet the needs of your target Read More

Discover Your Marketing Mix

While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it Read More