The 7 Foundations of an Authority Brand

We live in an over-crowded, over-saturated and over-competitive world. We are inundated on a daily basis with more information than our brains can possibly handle. Attention is and will continue to be our scarcest resource. As such, it’s imperative that brands make an emotional connection with their target market in order to stand out above Read More

Are You An Expert Or An Authority?

We live in a world filled with experts. Let’s face it: anyone with a degree, a certification, a few awards or years of experience in a particular industry can tout themselves as an expert. And in the dinosaur ages pre-Internet, this might have been enough. Today, there are literally MILLIONS of people with special skills Read More