SheBrand Superstar: Sophie Chiche

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Sophie Chiche


Occupation: Founder,

Twitter: @lifebyme


1. What are three words that best describe your personal brand?

Idea activista. Meaning gatherer. Questions generator.

2. Tell us why you’re awesome in two sentences or less?

I care. I genuinely care. People and their well-being matter to me. And I am willing to do what it takes to move the needle forward. You will always find me on the uplifting side of the conversation. The solution side of the conversation.

3. What are your three biggest indulgences?

I have four!

1) I love to write. Sometimes I’ll write six sentences when asked for two. (see #2)

2) Long long conversations sometimes instead of needed sleep

3) Shopping for cool wallets and lipsticks

4) One word. Nutella.

4. What is your biggest pet peeve?

People clicking their pen and being unconscious about doing it.  And italics.

5. If you could have dinner with anyone (living or not) who would it be and why?

The 10 year old version of myself. Reassure her…it is going to be OK. You are going to be OK.

6. Why is having a powerful personal brand important to you?

It clarifies my getting out of bed. It focuses me. It helps people grasp my complexity.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Be YOURSELF. If you are into hats from the 20’s, be that. Be the closest you can be to your bones. More joy and more wind comes in the wings of those who live in congruence with who they are. Indulgences and all.

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