SheBrand Superstar: Selena Soo

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Selena Soo


Occupation: Business and Publicity Strategist

Twitter Handle: @selenasoo
1. What are three words that best describe you?

Generous, sincere, and driven.

2. Tell us why you’re awesome in two sentences or less?

I’m passionate about helping women entrepreneurs get known, stand out, and fulfill their potential.

3. What are your three biggest indulgences?

  1. Fancy dinners
  2. Deep tissue massages
  3. Personal development (coaches, events, courses)

4. What’s currently your favorite…

Restaurant: Jean Georges

Shopping Destination: Rent the Runway sample sale

Hangout: AIRE ancient baths in NYC

City: New York

Food: Spanish and Mediterranean Tapas

Beverage: Fresh coconut water

Book/Author: Give and Take by Adam Grant

Song/Artist: Love on Top by Beyoncé


Magazine: I prefer blogs and newsletters. My favorites are Ramit Sethi’s and Derek Halpern’s

5. What is your biggest pet peeve?

People who are unreliable.

6. If you could have dinner with anyone (living or not) who would it be?

My future husband, because I am ready to meet him 😀

7. Why is having a powerful personal brand important to you?

I believe our most valuable resource is people’s attention— and if people don’t notice you, you won’t be able to help them. A strong personal brand is one that gets people’s attention and connects with them on a deeply emotional level. This is so important for myself and for my clients, who are coaches, experts, and authors dedicated to helping people improve the quality of their lives.

8. What is your #1 tip for fellow women entrepreneurs?

Jim Rohn says, “You are the average of the five people you surround yourself most with.” I whole-heartedly agree. Spending time with highly successful, driven people is what will push you to reach your full potential.


  1. Margaret Nichols says

    Love this! jean georges is my favorite too 🙂 #8 is a fantastic tip + reminder. thank you ladies!

  2. Fun interview! We share very similar passions and pet peeves 🙂 Plus, I think your preferred dinner partner is really sweet. You’re the best, Selena! xo

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