SheBrand Superstar: Samantha Ettus

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Samantha Ettus


Occupation: Bestselling author, working moms lifestyle designer, radio host, ForbesWoman Contributor

Twitter Handle: @samanthaettus
1. What are three words that best describe your personal brand?

Smart, Fun, Passionate

2. Tell us why you’re awesome in two sentences or less?

I am passionate about helping working moms to design a happier and more successful lifestyle. Years of working with women on their personal brands led me to realize that if their home lives aren’t working properly they can never achieve maximum success.

3. What are your three biggest indulgences

1) Kissing my delicious three kids

2) Daily sugar free vanilla soy no loam lattes from Starbucks

3) Weekly date nights with my husband

4. What is your biggest pet peeve?

Men who expect their working mom wives to do 90% of the housework.

5. If you could have dinner with anyone (living or not) who would it be and why?

Oprah Winfrey – We hear her tell other peoples’ stories in such compelling ways and I would love to hear more from her. She’s also a foodie so that would make it even more fun.

6. Why is having a powerful personal brand important to you?

As a working mom of three young kids, I can’t win the hours or travel game. I have to stand out in other ways and my personal brand is the key.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Tell your story like a highlight reel. When you are selling, you are also selling yourself so curate your own story like a connect-the-dots drawing that leaps from one highlight to the next.

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