Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Reese Spykerman
Occupation: Designer
Website: https://www.byreese.com
Twitter:@reese
1. What are three words that best describe your personal brand?
Textured. Meaningful. Revolutionary.
2. Tell us why you’re awesome in two sentences or less
I see beauty and inspiration everywhere I go, and I translate that into memorable designs for people.
3. What are your three biggest indulgences?
1) Oprah & Living magazines
2) Annual trips to Bali
3) Mooncake boxes
4. What is your biggest pet peeve?
Melodrama.
5. If you could have dinner with anyone (living or not) who would it be and why?
Freddie Mercury. What I know of the man is he was private, shy and quiet, but he lit up a stage. I would talk to him about those two personas, about pushing creativity in the midst of fear, and ask him how he turned story ideas into songs.
6. Why is having a powerful personal brand important to you?
It is simply an extension of who I am and what I value. Autonomy, freedom, and the right to expression are among my most cherished values. Having a powerful personal brand reflects this. The most powerful personal brands are both honest and always reaching for more.
7. What is your #1 marketing tip for fellow female entrepreneurs?
The things that make you different aren’t your nemeses; they’re part of what will set you apart and help you develop a brand with a unique set of values. I like to say “Bring all your beauty to the table” – your quirks are like grace notes in a song, and when you start to layer them in your marketing, customers are drawn to these pieces of you.
I’m not suggesting radical transparency here, but instead of a cookie cutter marketing approach, shine a light on your gifts, big and small and weave them like a tapestry into your copy, your design, your conversations.
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