SheBrand Superstar: Rebecca Ludlam

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.


Name: Rebecca Ludlam

Occupation: Art Director/Graphic Designer



1. What are three words that best describe your personal brand?

Elegant yet Fun
Whimsical yet Bold

2. Tell us why you’re awesome in two sentences or less.

I try to be a good listener to make others feel acknowledged and seen.

3. What are your three biggest indulgences?

1) Millions of Milkshakes (as someone allergic to milk, having soy ice cream is such a treat!)
2) Playing with my new puppy, T-Cup
3) Learning new tricks on a design application

4. What is your biggest pet peeve?

Judgment – everyone comes from different backgrounds and cultures.  We can always learn from other’s experiences.

5. If you could have dinner with anyone (living or not) who would it be and why?

Charles Spencer Anderson of CSA designs.  He’s one of my favorite graphic designers. His artwork it is strong, it pops and is super creative.  I’d love to hear him speak about building brands successfully helped give his clients a foundation to build successful businesses.

I appreciate Anderson’s intelligence and his connection with his artwork.  To quote him, “Most consumers are human beings, and we’ve found that they relate pretty well to work that appears to have been designed by other human beings (especially passionate work that incorporates art, humanity, wit, and humor). Nowhere is this more important that in product design.  Our design conveys the product’s essence. “

I just love that.

6. Why is having a powerful personal brand important to you?

As a designer, my brand shows my specialties and what I can offer my client.  One of my clients told me that they hired me based only on liking my logo.  My brand is a statement about who I am. At a glance, it shows the viewer what I can offer them and why they should choose to work with me and not my competition.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Be approachable, unique and consistent!

APPROACHABLE: You may have an amazing product/service; but unless your brand is approachable it may never have a chance of success.  Think of your brand as your company salesman.  You want it to be well dressed, comprehensive and understanding.  Your brand has to demonstrate to your clients that it will fit their needs. It has to demonstrate a comfortable fit that understands its audience!  Your consumer/client will appreciate your efforts and become a satisfied, loyal, returning costumer.

UNIQUE: Make your brand special and individual to you, don’t conform.  If you have a favorite color, then use it.  Whether you enjoy avangard or retro or floral, make sure your marketing materials showcase your company’s selected identity.   It’s always good to see what other people are doing and to keep up with the trend but a brand is YOUR company’s fingerprint.  It should be unique and stand out amongst your competitors.

CONSISTENT: Once you have a clear and distinct company identity and understand your audience, then stand behind your brand and let it grow.  Your logo, website, business cards, catalogs, etc. should all look like they come from the same company, your company.  This will build brand recognition, helping customers/clients and bringing back satisfied returning customers/clientele.

Speak Your Mind