SheBrand Superstar: Rebecca Kaykas-Wolff

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Rebecca Kaykas-Wolff

Occupation: Founder, Petit Couture


Twitter: @petitcouture and @rebeccakw

1. What are three words that best describe your personal brand?

Classic, Modern, Sophisticated

2. Tell us why you’re awesome in two sentences or less

Shameless self promotion – even for a Leo is hard! I will say that I’ve always been proud of my ability to focus and work hard and gain a sense of resilience. I was the first child in our immediate and extended family who had the opportunity for a higher education. I didn’t always make great decisions, but I have always had a really, really good work ethic and could change course when needed. I’m also (mostly) responsible with my time (no thanks to shiny things like Facebook and Twitter or and I truly care about the work I do, the people I work with, and the success of those around me.

3. What are your three biggest indulgences?

1) Chanel cosmetics (mostly lipgloss)

2) Shoes

3) Yoga two times per week

4. What is your biggest pet peeve?

When people are too judgemental. We all are critics, but the continual negativity about other beliefs, styles, looks, likes, etc. is just exhausting and deflects from the real nuts to crack.

5. If you could have dinner with anyone (living or not) who would it be and why?

Simone de Beauvoir. She’s the namesake of my first-born and the women writer and philosopher who made me think critically early on. Plus, I want to really know what she thought of Sartre. I mean, come on.

6. Why is having a powerful personal brand important to you?

People connect to things and other people they care about. People want to identify with things that help define their preferences and beliefs and values. Creating a powerful brand that resonates with people not only helps a brand succeed but makes people feel good about their choices and affinities. Brands, for better or worse, have become extensions of who we are. We live amongst them and “love” some of them (Chanel for me for instance). Consumers have very strong feelings about brands so branding is critical for long-term success. For me, it’s how I started Petit Couture. The creation of our wise, whimsical and beautiful owl was cornerstone to the company and what we want to be as a business.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Always be sure to answer the question “why my product”. It’s challenging, but knowing where your product/service fits in to the marketplace and why it should be there is critical. Your customers will want to know, your investors (yourself, your mom or ‘real ones’ 😉 will want to know. And, it will create a beacon for you at times when it all becomes cloudy. Developing great editorial and social technology skills is important too.


  1. Thank you Liz and all at SheBrand. Such an honor to be featured!

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