SheBrand Superstar: Porter Gale

porter-gale Porter Gale is a marketing expert with over 20 years of experience working in advertising, marketing and filmmaking. Her first book, Your Network Is Your Net Worth was published by Atria Books, a division of Simon & Schuster in 2013.

Porter is an advisor for several companies, including: Rocket Fuel, WePay, AirPR, Here On Biz, Hint Water, RouteHappy, Sumazi and ZOZI. She has presented over 100 keynote presentations on marketing, social media and networking at conferences around the globe, including; The Economist Forum, TEDx Presidio & La Jolla, The American Express Forum, IBM SmarterCommerce Forum and more.

From 2007 to 2011, Porter was the Vice President of Marketing at Virgin America. Prior to Virgin America, she held the post of General Manager at Kirshenbaum Bond + Partners San Francisco. She has been awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist, iMedia Top 25-Digital Marketers and named a Digital Passionista by The Huffington Post.

Name: Porter Gale

Occupation: Author of Your Network Is Your Net Worth, Start-up Advisor, Marketer and Public Speaker

Website: http://

Twitter Handle: @portergale


1. What are three words that best describe you?

Happy, adventurous and friendly.

2. Tell us why you’re awesome in two sentences or less?

I’d rather BE awesome than SAY I’m awesome. However, things I’m proud of include my daughter, being an author, films I’ve made, my time as VP of Marketing at Virgin America and the work I do with start-ups.

3. What are your three biggest indulgences?

Coffee, chocolate and noon yoga

4. What’s currently your favorite…

Restaurant: Café del Soul (not fancy, but healthy) or Picco Restaurant (both in Marin County, California)

Shopping Destination:

Hangout: Any friend’s backyard or deck

City: New York City

Food: Sushi

Cocktail: Water (My friend Zem teases me about this. It’s my preferred drink.)

Book/Author: Any book by Anne Lamott or Malcolm Gladwell

Song/Artist: Happy by Pharrell Williams (an instant mood enhancer)


Magazine: The Economist or Food & Wine

5. What is your biggest pet peeve?

Late people

6. If you could have dinner with anyone (living or not) who would it be?

Bill Clinton (you have to read my book to understand why)

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

A brand is the sum total of peoples thoughts or feelings about a person, product or service. So an engaging or strong brand is when people have a clear understanding of or relationship with the person, product or service. For me, as my brand or individual profile has become more known my ability to secure speaking gigs, sell books and to secure engagements with start-ups and clients has increased. Having a memorable name has worked for me too.

8. What is your #1 tip for fellow women entrepreneurs?

Be passionate about your work and your life. Time goes quickly.

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