Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Pam Slim
Occupation: Business Coach, Speaker & Author
Website: https://www.escapefromcubiclenation.com
Twitter:@pamslim
1. What are three words that best describe your personal brand?
Grounded. Open. Educational.
2. Tell us why you’re awesome in two sentences or less.
I have a very clear sense of my purpose for being on earth, which is to help people feel free. I deliver on my purpose.
3. What are your three biggest indulgences?
1) Coffee
2) Snuggles with my kids
3) Connecting with lots of people online
4. What is your biggest pet peeve?
Intolerance. It makes me so sad and frustrated to see people or ideas written off for no good reason.
5. If you could have dinner with anyone (living or not) who would it be and why?
John Legend. I love his music, but deeper than that, I am fascinated by his personal story, and how he is using his powerful gifts to not just make art but to make deep change in the world.
6. Why is having a powerful personal brand important to you?
I care about maximizing the impact of my work on people in the world who need it. A powerful brand facilitates exposure. Exposure facilitates relationships. Relationships facilitate change. Change creates impact. You already know how I feel about impact.
7. What is your #1 marketing tip for fellow female entrepreneurs?
What, Why, Whom, then How.
When you identify the body of work that you want to create in the world and can articulate why it is important to you, your right people will feel the message deeply. No standard, canned marketing campaign can compete with a person on a deep mission to serve the world and solve problems. We get so wrapped up in how to market that we forget what we are marketing and why it is so important. Meaning matters.
YAY! I love reading or listening to anything that Pam Slim has something to do with. I absolutely agree with #7. It makes so much sense. Thanks so much for sharing.
This is so true – thanks for sharing. “We get so wrapped up in how to market that we forget what we are marketing and why it is so important.”
Pam is the thinking person’s wake-up call, right? And yes, when Pam speaks, people listen! Thanks for sharing, ladies.