SheBrand Superstar: Melissa Cassera

Melissa Cassera is a PR Expert who makes promoting yourself and wooing new customers feel like a total guilty pleasure. She’s got 15 years of experience as a PR strategist, marketing + communication virtuoso, leading multi-million dollar campaigns for companies + start-ups in the US, Canada, the UK, Japan, and France. Her clients regularly score national media attention, book deals (with bidding wars), paid speaking gigs — and sometimes, 6-figure spokesperson deals + reality TV show pilots.

Melissa doesn’t just talk about fame + visibility – she lives by her own lessons as a professional actress and TV spokesperson. When it comes to creating killer PR strategies, she’s heavily influenced by Hollywood + the entertainment industry as a whole and loves taking powerful film + TV techniques, and using them to mold business owners into breakout stars.


Name: Melissa Cassera

Occupation: Publicity + Branding + Business Strategist


Twitter Handle: @casseracomm


1. What are three words that best describe you?

Bubbly, Bright, Binge-Worthy.

2. Tell us why you’re awesome in two sentences or less?

I help business owners get more publicity + sales. But really? I show people how to make pitching the media — and running a business — feel like a total guilty pleasure.

3. What are your three biggest indulgences?

Game of Thrones, Gossip Girl and anything pumpkin.

4. What’s currently your favorite…

Restaurant: Mustard’s Grill in Napa

Shopping Destination: Anthropologie

Hangout: My backyard

City: San Francisco

Food: Toss-up between NYC pizza and fried chicken

Cocktail: Moscow Mule

Book/Author: Charlaine Harris

Song/Artist: Lady Gaga

Website: http://

Magazine: People!

5. What is your biggest pet peeve?


6. If you could have dinner with anyone (living or not) who would it be?

Ben Affleck

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

A strong, engaging brand is one that mixes all of your skills, passions and guilty pleasures into a single brand + business plan … while still being totally appealing to the mainstream media, and your customers, too!

In my brand, you’ll notice there’s no chasm between what I love to do and what you do to make money. Not only has this helped me to stand out and become successful, but my entire business feels like a guilty pleasure.

8. What is your #1 tip for fellow women entrepreneurs?

If you’re not having fun, your customers won’t either. Let pleasure serve as your compass while you grow your business.

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