SheBrand Superstar: Liz DiAlto

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Liz DiAlto


Occupation: Fitness and Lifestyle Coach, Creator of Tighter in 10 Days

Twitter Handle: @lizdialto
1. What are three words that best describe your personal brand?

Edu-tainment, Real, Female-Empowerment

2. Tell us why you’re awesome in two sentences or less?

I surveyed some friends and followers to find out what three words best describe my brand. Here’s why they think I’m awesome: passionate, spunky, energetic, fun, powerful, inspiring, sexy, hot, confident, focused, loving, real, empowering, fierce, informative, feminine, silly, hilarious, sassy.

3. What are your three biggest indulgences

1) Almond croissants

2) Lululemon anything

3) Expensive candles

4. What is your biggest pet peeve?

People who don’t ask questions but think they know everything.

5. If you could have dinner with anyone (living or not) who would it be and why?

Mae West. She was super feminine, sexy, and really pushed the envelope.

6. Why is having a powerful personal brand important to you?

I spent a lot of my life thinking I had to “tone down” my personality. I realized during a coaching program last year that my personality is a gift. Now I use it as a teaching tool to attract women who crave my message and change their lives and it is outrageously fulfilling to be myself and do it my way. Click here for an example.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Be yourself. It’s so easy to get caught up in what everyone else is doing. It’s OK to take inspiration from others, or even have “brand models” – but make sure everything you create is 100% you in that moment. (I say in that moment because as we evolve our content and message will too!)


  1. Awesome Liz! Congrats!

Speak Your Mind