SheBrand Superstar: Lisa Stone

Lisa Stone is one of the three co-founders of BlogHer, Inc., along with Elisa Camahort Page and Jory Des Jardins. As CEO of the company, Lisa has charted the path from an idea for a grassroots conference to a new kind of media company, made in partnership with, by and for women (and men) on the forefront of social media, publishing and content creation. Lisa works across BlogHer on strategies that partner Fortune 500 brands with a new wave of content creators.

Name: Lisa Stone

Occupation: Co-founder and CEO, BlogHer Inc.


Twitter Handle: @LisaStone


1. What are three words that best describe you?

Interested, earnest, and friendly.

2. Tell us why you’re awesome in two sentences or less?

I’ve never been asked why I’m awesome! I feel awesome when I’m learning something new and/or when I’m with my family, who teach me something every day.

3. What are your three biggest indulgences?

Movies, books and stolen conversations with girlfriends I never get to see.

4. What’s currently your favorite…

Restaurant: La Bodeguita, Palo Alto, CA

Shopping Destination:

Hangout: My house

City: I’m a country mouse.

Food: Pumpkin everything

Cocktail: Vino tinto

Book/Author: Walter Mosley

Song/Artist: Christina Aguilera’s BIONIC album


Magazine: Bloomberg Businessweek

5. What is your biggest pet peeve?

I love it when people can focus on product and product solutions without getting political or personal. Team sports teaches you how and when to share the ball so the entire team can win. I consider the musical arts team sports by the way – band, orchestra, choir, anywhere groups of people compete personally and work together for the best product.

6. If you could have dinner with anyone (living or not) who would it be?

Michelle Obama.

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

At BlogHer, we’ve learned that our brand is synonymous with trust. Trust ignites conversations for BlogHer and helps our business grow because our community feels: like they know who we are and what our motivation is: To grow WITH our community, not just make money off of influencers. We’re a mission-led for-profit that exists to create opportunities for women and men in social media to gain additional exposure, education, community and economic empowerment.

8. What is your #1 tip for fellow women entrepreneurs?

Don’t ask for permission to start a business – DO IT. And then don’t give up.


  1. Patricia Patton says

    Lisa’s got soul. and I will def have to try La Bodeguita when I get to Palo Alto, CA for BlogHer.

    • La Bodeguita is awesome. There’s also a great Cuban restaurant in San Jose itself, near where I live, called Habana Cuba. I’ll take you there 🙂

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