Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Laura Cross
Occupation: Business Strategist (President of Expert Entrepreneur, LLC)
Website: http://https://www.RockYourExpertise.com
Twitter: @Expertpreneur
1. What are three words that best describe your personal brand?
Authentic, Innovative, Strategic
2. Tell us why you’re awesome in two sentences or less.
I’m an inspirational leader with boundless ideas and a sense of adventure. What’s awesome is, along with those traits and my ability to innovate easy to implement step-by-step strategies, I’m able to help women entrepreneurs go from best-kept secret to rock-star expert status and become high-paid experts.
3. What are your three biggest indulgences?
1) European Coffee (fully-caffeinated)
2) Books (old-school style paper and ink… I was a professional book-ghostwriter for 18 years)
3) Two-hour workouts at the gym every day
4. What is your biggest pet peeve?
Making excuses that keep you stuck on the sidelines instead of stepping up and playing big. Be bold and decisive, take action, claim your spotlight!
5. If you could have dinner with anyone (living or not) who would it be and why?
Anne McKevitt. She’s such a firebrand, go-getter, risk-taker, and humanitarian. I’m sure she’d be absolutely fascinating.
6. Why is having a powerful personal brand important to you?
My brand reveals who I am – my personality, my philosophy, and my perspective. It also clearly identifies who I serve, how I serve them, and what the experience will be like working with me, which allows women that resonate with my brand and what I offer to raise their hands, join the community, and connect with me to move forward on their entrepreneurial path. In other words, my brand is powerful because it draws the right people to me – the exact women I want to work with who will achieve massive results.
7. What is your #1 marketing tip for fellow female entrepreneurs?
Position yourself as an expert. Experts command higher fees, easily attract ideal clients, market more effectively and less expensively, and garner major media with less effort. Plus, being an expert rocks!
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