SheBrand Superstar: Katie Richardson

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Katie Richardson


Occupation: Mother & Founder of Puj

Twitter Handle: @pujbaby

1. What are three words that best describe your personal brand?

Family. Simplicity. Freedom.

2. Tell us why you’re awesome in two sentences or less?

I am not afraid to take the status quo and completely turn it upside-down on its head. When people see my products for the first time, they frequently say, “Wow, that’s brilliant!”

3. What are your three biggest indulgences

1) A long bike ride in the countryside

2) Reading a good book poolside while my kids swim

3) Fresh squeezed orange juice

4. What is your biggest pet peeve?

My biggest pet peeve is being late. I can’t stand making other people wait for me.

5. If you could have dinner with anyone (living or not) who would it be and why?

If I could have dinner with anyone it would be Steve Jobs. From the first days of Apple, Steve had such clarity with his vision of the company and where it needed to go. He was a brilliant visionary and was able to imagine the future. He shaped our world into much of what it is today and his influence will be greatly missed.

6. Why is having a powerful personal brand important to you?

For me, it comes down to living a life of happiness. I want to have a real connection with people. I want to know their story and what it is they really care about in life. I want to affect their lives, in some way, for the better. Hearing from my customers how Puj products are improving their lives is what makes my job so fulfilling.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Don’t be afraid to be you. People are attracted to authenticity more than they are to perfection. They want to know the face behind the logo, so make sure people know who you are and what values you stand for.

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