SheBrand Superstar: Juliette Powell

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Juliette Powell

Website: &

Occupation: Author, Entrepreneur, Digital Media Specialist

Twitter Handle: @juliettepowell

1. What are three words that best describe your personal brand?

Creative, Multi-Disciplinarian, Collaboration (for human betterment :))

2. Tell us why you’re awesome in two sentences or less?

So much for humility. Best to leave this to others: « Juliette has contributed to several of our projects at Cirque du Soleil, She is an outstanding collaborative and strategic asset while her creative input is without question, a winning advantage for any company aiming for excellence.”

– Jean-François Bouchard, Vice President, Creation & Development, Cirque du Soleil

3. What are your three biggest indulgences

1) Cirque performances

2) TEDsters

3) Twitizends

4. What is your biggest pet peeve?

Don’t follow the guru, YOU ARE THE GURU. (Every single one of us!)

5. If you could have dinner with anyone (living or not) who would it be and why?

I’d ask my friends online and off whom they’d like to see me have dinner with (famous or not) then have them vote up a top three and choose someone living. More chances of finding an interesting person I might have missed and we could do a live stream event to all have dinner together. Shall we test it and see if we get fun results? Reach out (@juliettepowell) on twitter, facebook, youtube, LinkedIn and Google+ for your suggestions (tbd) …

6. Why is having a powerful personal brand important to you?

The best offering I have is myself.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Drop your assumptions. Offer real value to your community of stakeholders, according to what THEY consider real value. Amplify that value through connective technology and as you engage, never forget that you are interacting with people – not clients, customers or leads – people who are just like you so treat them the way you’d want to be treated. Be helpful, empathetic and kind. Listen, learn and have fun co-creating the future together.

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