SheBrand Superstar: Jodi Okun

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Jodi Okun


Occupation: Owner College Financial Aid Advisors

Twitter Handle: @jodiokun

1. What are three words that best describe your personal brand?

Honesty, Integrity, Knowledge

2. Tell us why you’re awesome in two sentences or less?

I have a passion for working with parents to open up educational possibilities for their children.

3. What are your three biggest indulgences

1) Taking time to work out each morning

2) Anything Carmel

2) Catching up on my DVR shows (Housewives from anywhere)

4. What is your biggest pet peeve?


5. If you could have dinner with anyone (living or not) who would it be?

George Clooney

6. Why is having a powerful personal brand important to you?

Having an authentic personal brand has been a journey towards a happier and more successful life. It emerged from my search for the “new second act” of my life, which brings meaning, positive energy and developing myself continuously. My personal brand is a reflection of my desire to help others and built around values that include honesty, integrity and kindness.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Everyone can benefit from finding a mentor or someone in their industry whom they can talk in confidence with. Always be in a position to help and network. Pay it forward and it will come back.


  1. Oh no – the pic is in front of the text – I really want to read it all (I’m on Chrome btw)

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