SheBrand Superstar: JL Pomeroy

Founder and CEO of the jline:group, JL Pomeroy, encapsulates the vision of the agency, with her deep insider knowledge of media, brands and the entertainment industry born from her two-decade career working with luxury brands and entertainment. She founded the firm in 2002 to apply her rich experience and relationships to strategically aligning brands with award shows, events and entertainment properties and then producing those projects. In 2011, she added a television/film production division, Behind The Line Productions, and executive produced their first documentary short “Behind The Seams: An Insider’s Look at Costume Design” in 2012. Acting as the foundation for the human rolodex that fuels the jline:group, JL’s clients benefit from her multi-platform background, her passion for perfection and the personal thrill she achieves from making key connections and delivering beyond expectations.

Name: JL Pomeroy

Occupation: Founder/CEO – jline:group, a partnership development/marketing agency


Twitter Handle: @jlpomeroy

Instagram: parkerpomeroy  

1. What are three words that best describe you?

Energetic. Outgoing. Tenacious.

2. Tell us why you’re awesome in two sentences or less?

I connect the dots: between creative and commercial, brand and entertainment, celebrity and consumer. I am a human Rolodex and putting people together that collectively achieve magic is my passion.

3. What are your three biggest indulgences?

  1. First class travel
  2. Stella McCartney dresses
  3. Golden Door retreats

4. What’s currently your favorite…

Restaurant: Omar’s Private Dining Club, New York

Shopping Destination:


City: New York!

Food: Hen of the Woods mushrooms at Omar’s

Wine:Yves Leccia Domaine d’E Croce Rosé

TV Show/Writer: Homeland (Alex Gansa): Scripts are the text of today’s digital world & so relevant to my business.

Song/Artist: Radiohead


Magazine: Visionaire

5. What is your biggest pet peeve?

Entitlement. Period. I believe passionately that no matter what your background, economic status or education, one must work hard to achieve success.

6. If you could have dinner with anyone (living or not) who would it be?

I have long been fascinated by the books, shows and films that portray the life of Queen Elizabeth I. I would love to dine with her and ask her what it was like to be the first woman of her time to hold such power and responsibility in a world which was quite literally exclusively ruled by men. Personally, though, I’d prefer dinner with Idris Elba. Surely that one requires no explanation. . .

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

My agency has been built over the past 12 years solely on referral business. To have a strong brand is essential to remaining top of mind with our existing clients and to maintaining a consistent presence in our field of expertise.

8. What is your #1 tip for fellow women entrepreneurs?

Never be afraid to say, “I don’t know, but I’ll find out.” As long as you maintain strong relationships with fellow successful entrepreneurs, you will always have an infinite network of powerful women to turn to when you need perspective or advice.


  1. FANTASTIC!!!!!

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