SheBrand Superstar: Jill Coleman

Jill Coleman is the owner of the female fat loss and mindset brand, JillFit Physiques, and a co-founder of Metabolic Effect, Inc., an international health & fitness company. Jill holds a B.S. in Health and Exercise Science, an MS in Human Nutrition and is an ACSM-certified personal trainer. JillFit Physiques is a highly-read blog, as well as an online nutrition and training continuity resource for women. Her motto is: “You can eat a cookie and still like yourself after.” 🙂

Jill is also a signed fitness model and spokesperson, having appeared in several magazines including 4 national covers, as well as appearances in Muscle and Fitness HERS, SELF Magazine, Family Circle and others. She’s a national fitness pro trainer for Comcast’s Xfinity OnDemand workouts, and is a sought-after expert for outlets such as Women’s Health, OnFitness, The Fitness Journal and Prevention magazine.

Jill works exclusively in the online realm, through her blog and through the creation of products and programs that help women achieve their best self, in mindset, body and business.

Name: Jill Coleman

Occupation: Fitness & Lifestyle Entrepreneur


Twitter Handle: @JillFit


1. What are three words that best describe you?

 This was a toughie! I polled my husband (not the most biased of opinions, but I think I agree for the most part):

  Productive, Intelligent and Messy, ha!

2. Tell us why you’re awesome in two sentences or less?

Hard to #humblebrag, but I’ll give it a shot! I help women practice self-compassion and own their unique awesomeness. I strive to inspire women daily to live their passion and trust that they can truly be successful in anything they choose, whether it’s mastering their mindset, getting leaner or following their dreams in business.

3. What are your three biggest indulgences?

  • Books of any kind
  • Red wine
  • Business educational programs 🙂

4. What’s currently your favorite…

Restaurant: Aaaaah! So many! Probably The Corner Kitchen in Asheville, NC

Shopping Destination: Vegas has the best shopping! But I heart Lululemon, obvi.

Hangout: Twitter. Ha!

City: Asheville, NC (the mountains!)

Food: An enormous salad, topped with lots of yummy stuff! AKA the Big-Ass-Salad (BAS)

Cocktail: Besides Malbec? Vodka soda with extra, extra lime

Book/Author: Love everything Chip & Dan Heath put out (nonfiction)—Decisive, Made to Stick and Switch

Song/Artist: Love punk rock (Fall Out Boy, Blink 182), trance (pretty much anything) and hip-hop, old and new school (Tupac, Drake, Outkast, etc.)

Website: Amazing mindset/lifestyle reads at and for fitness & nutrition, Metabolic Effect 

Magazine: Women’s Health for fitness and Entrepreneur for business

5. What is your biggest pet peeve?

Litterbugs. It’s simply inexcusable in 2014.

6. If you could have dinner with anyone (living or not) who would it be?

SUCH a hard question! So many people. Mostly though, women who were kicking ass when it wasn’t all that respectable to portray strong womanhood, like Eleanor Roosevelt or Margaret Sanger.

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

The most rewarding thing about building my own brand using my authentic voice is the impact I can see it make on a daily basis with readers and clients. The beautiful thing about putting your insights out into the online space is the opportunity for relatedness and connection with people who want or resonate with your message.

At JillFit, we talk a lot about self-compassion and how one doesn’t have to eat perfectly in order to get healthy and fit. It takes a big weight off women’s shoulders when they hear the message that being human is okay, and we can strive for progress, not perfection.

Besides being wildly rewarding for me personally, it’s helped me become a better communicator, more empathetic and a better coach.

8. What is your #1 tip for fellow women entrepreneurs?

Follow your passion and build it using your authentic voice. Because being an entrepreneur is not easy, and it’s not for everyone. Oftentimes the only thing that gets me through some of my biggest challenges and toughest days is the fact that I feel a deep obligation to get my message out (through blogs, products, programs, social media posts, etc.).

I’m also outrageously passionate about what I’m doing and because I’m able to simply be myself, it feels effortless. Trying to be something you think people want, or censoring yourself out of fear of rejection doesn’t last when the going gets tough. And resiliency in business is paramount.

Being authentically you (especially if you’re a personality brand like JillFit) is the most natural thing on earth.


  1. Thank you so much, Liz! Feeling so honored 🙂

Speak Your Mind