SheBrand Superstar: Jennifer Abernethy

Jennifer Abernethy is known as America’s Premier Social Marketing Stylist for small business through her company The Sales Having sold nearly $40 million in products and services during her 20+ award-winning sales career, she is now on a mission to help small business America “go social”.

Jennifer has trained and mentored thousands of entrepreneuers, CEO’s and corporate audiences, but most know her teachings through her ever-popular book, The Complete Idiot’s Guide to Social Media Marketing. (Penguin). She writes, speaks and advises on Social Media Marketing, Social Business and Social Selling whenever she can. In 2012, Jennifer launched her second business Socially ™ an ultra-hip social media concierge firm where she and her concierge team manage social media for clients across the country.

Jennifer is the first in the USA to develop, launch and license her hugely successful social media management business model. Her first round of licensees are due to roll-out across America & Canada in 2014.

Name: Jennifer Abernethy

Occupation: Entrepreneur

Website: and

Twitter Handle: @SalesLounge and @WeDeliverSocial


1. What are three words that best describe you?

Positive, Big Thinker and Creative!

 2. Tell us why you’re awesome in two sentences or less?

Having nearly died 18 years ago in ICU, I emerged with an enhanced zest for life, for people and creativity and big dreams. Life is too short not to just go for it! I also have a passion for adoption having adopted my son from Guatemala!

3. What are your three biggest indulgences?

When I can, I’m on the hunt for mid-century modern abstract paintings. I have two now, but dream of more. I also collect Perfume bottles from the 1940’s to 1970’s eras. Last, but not least, would be my #socialfiesta event which raises money for orphans in Central America.

4. What’s currently your favorite…

Restaurant: Nieman Marcus Café. (I love having lunch there!)

Shopping Destination: Dallas, Texas (They know how to bring it in Texas!)

Hangout: Home with my kids and husband.

City: Paris, France

Food: Salsa! It’s a food group in my house.

Cocktail: Cosmopolitan

Book/Author: The Success Principles by Jack Canfield

Song/Artist: Rain over Me – Marc Anthony

Website: I love looking at it each day and finding amazing peeps!

Magazine: More Magazine/ Coastal Living

5. What is your biggest pet peeve?

Life is too short to worry too much, but I have to say when I see or experience an adult bully in action….my stomach just turns.

6. If you could have dinner with anyone (living or not) who would it be?

So many come to mind, but I would say: Amerigo Vespuci whom America was named after. I mean what would it have been like to sail the world..not knowing if it was round our flat? A true explorer!

7. What does it mean to you to have a strong, engaging brand and how has having one helped you?

I try to bring fun, hipness and a little cool factor to my business and why not! The Sales Lounge was derived from that- making sales fun with a little faux martini on the side! I believe it has helped me so much because it aligns to me! I tell all of my sure your business represents the best YOU and NOT what you think others believe it should be.

8. What is your #1 tip for fellow women entrepreneurs?

Don’t be afraid any longer.


  1. Tom English says

    Good job, darl’in!!

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