SheBrand Superstar: Erin Condren

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.


Name: Erin Condren

Occupation: Managing Partner/Founder of


Twitter: @erincondren  


1. What are three words that best describe your personal brand?

Whimsical, Fun, Happy

 2. Tell us why you’re awesome in two sentences or less.

Ha!  I am spontaneous, easy going and roll with whatever comes my way – always ready to celebrate someone or something!

3. What are your three biggest indulgences?

1) Online Shopping

2) Wine

3) Family Time (only wish I could have more of all three!)

4. What is your biggest pet peeve?

I can’t stand when people cut out of the carpool lane over a double yellow line…seriously, it drives me nuts!

5. If you could have dinner with anyone (living or not) who would it be and why?

Jacqueline Kennedy Onasis.  I have always admired her style, grace and approach to parenting.  She has always been a role model of mine.

6. Why is having a powerful personal brand important to you?

It gives me the freedom to express myself creatively with products that bring happiness to other –there is nothing greater than that!

7. What is your #1 marketing tip for fellow female entrepreneurs?

Nothing comes easy.  Sleepless nights and long hours eventually pay off, but you must stick with it and work hard to develop a brand that has integrity and wings to fly.  I work just as hard today as when it all started, but my role has shifted and there is more of a career/family balance.  Practice makes perfect and hard work does truly pay off. Clitches to live by.

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