SheBrand Superstar: Elana Amsterdam

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Elana Amsterdam


Occupation: Cookbook Author

Twitter Handle: @elanaspantry

1. What are three words that best describe you?

Passionate, Organized, Intense.

2. Tell us why you’re awesome in two sentences or less?

I help people (who didn’t think they ever would again) break bread with their friends.

3. What are your three biggest indulgences?

Chocolate, Staying up late to write, Spending money on organic food.

4. What’s currently your favorite…

Restaurant: Oak in Boulder

Shopping Destination: Online

Hangout: Hiking and walking around the ‘hood.

City: Boulder

Food: Paleo Cookie Dough Ice Cream from my new book Paleo Cooking from Elana’s Pantry.

Cocktail: Mojito Mocktail from my new book.

Book/Author: Yoga Bitch by Suzanne Morrison.

Magazine: The New Yorker

5. What is your biggest pet peeve?

When my children leave their socks on the floor in the family room.

6. If you could have dinner with anyone (living or not) who would it be?

My husband because I love our conversations.

7. Why is having a powerful personal brand important to you?

My brand stands for what I believe in –that everyone deserves access to clean, healthy food. The mission of my brand is incredibly important to me.

8. What is your #1 tip for fellow women entrepreneurs?

Stay focused. Set big goals (for 1 year, 5 years) and also have small daily goals to keep yourself on track.

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