SheBrand Superstar: Carrie Wilkerson

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.
Name: Carrie Wilkerson aka The Barefoot Executive


Occupation: Author, Speaker, Business Consultant

Twitter Handle: @carriewilkerson
1. What are three words that best describe your personal brand?

Fun, Transparent, Relatable

2. Tell us why you’re awesome in two sentences or less?

My brand is about creating your life, your business, your way – not about keeping up with anyone else. That is my mantra in fashion, lifestyle, income, parenting, marriage and faith. To be ME. I guess I’m awesome because I just AM what I AM, no pretense, no fluff, just me.

3. What are your three biggest indulgences

1) Reading

2) Broadway

3) Travel

4. What is your biggest pet peeve?


5. If you could have dinner with anyone (living or not) who would it be and why?

My late grandmother. We were very close and I would love to bring her up to speed on my four kids, my amazing husband and this crazy life I’ve created…inspired, in part, by her!

6. Why is having a powerful personal brand important to you?

Because I’m in a crowded marketplace and there is a lot of noise. If I don’t have a brand, a unique ME-set, I’m just vanilla ice cream stacked alongside dozens of other generic vanilla ice creams. What’s the point?

7. What is your #1 marketing tip for fellow female entrepreneurs?

Quit worrying about what ‘she’ is doing or ‘they’ are doing. Do what YOU do, but better! Be YOU, attract YOUR perfect client to YOU and don’t worry about THEM.

Be you – everyone else is already taken! And YOU are your BEST marketing message!

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