SheBrand Superstar: Bonnie Marcus

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.


Name: Bonnie Marcus

Occupation: Owner of the Bonnie Marcus Collection, “where fashion meets paper”

Website: https://www.bonniemarcus.com

Twitter: @bonniemarcus

1. What are three words that best describe your personal brand?

FASHIONABLE * FUNCTIONAL * FUN

2. Tell us why you’re awesome in two sentences or less.

With three little boys at home + a business to manage, most of the time I don’t feel as if I am “awesome” because I am too busy to stop and think about anything!  However, when I have a challenge at work or at home, I put on my “Super Mommy” cape (inspired by my boys’ love of super heroes) and I then feel like I am awesome and can accomplish anything – my children are a major inspiration for my success.

3. What are your three biggest indulgences?

1) Crumbs Cupcakes (just opened on our block – yummm!)

2) Mocha lattes with whipped cream (and skim milk 🙂 )

3) Weekly manis and pedis over wine with friends

4. What is your biggest pet peeve?

Copycats!  As the owner of a creative design studio, we take pride in our artwork and everything that we create each day.  My biggest pet peeve is seeing another “designer” trying to sell our artwork as “original” – very upsetting and uncool.

5. If you could have dinner with anyone (living or not) who would it be and why?

It would have to be my wonderful, supportive husband!  With three little ones at home, dinner time is hardly quality time and a good dinner out where we could actually sit down, catch up, and relax has become precious.

6. Why is having a powerful personal brand important to you?

In business, having a powerful personal brand has helped me tremendously.  Whereas there are some larger stationery and gift designers out there, like Hallmark for example, my customers can relate to me personally.  They know that my baby shower designs were inspired by my own pregnancies and that I am truly my own target customer!  I shop where my customers shop, read the magazines that they read, and buy what they buy.  Having a powerful personal brand has also proven to be beneficial now that social media is so important, as our customers love to hear from me personally and find out about my personal inspirations for our new design collections.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Be one with your brand.  If your brand is all about being opposed to driving while texting, make sure that you are not caught doing it yourself.  In our technologically advanced society, people have the ability to see everything we do, hear everything that we say, and read everything that we write.  Make sure that your “filter” is always on, whether it is while posting on your personal Facebook page or taking photos that you never know where they will end up.  Remember that you are always a representative of your company and your brand.

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