SheBrand Superstar: Amy Swift

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Amy Swift

Occupation: Founder, SMARTY


Twitter: @smartyamy


1. What are three words that best describe your personal brand?

Modern, Inclusive, Relevant

2.  Tell us why you’re awesome in two sentences or less.

Boy it’s a great exercise to think about “why I’m awesome”—I would say I’m awesome because I’ve been told that I have the ability to meet entrepreneurs ‘where they are’ which allows them to metabolize information more easily.

3.  What are your three biggest indulgences?

I love a long, super hot bath. I love a two hour gap to read the New York Times on Sundays. I love Kippy’s Raw Chocolate Mousse!

4.  What is your biggest pet peeve?

My biggest pet peeve is people who ask obvious questions (what is the time, date, location, etc) because they’re too lazy to read a document, invitation, website, whatever.

5.  If you could have dinner with anyone (living or not) who would it be and why?

If I could have dinner with anyone living or dead I think it might be a toss up between Jon Stewart or Tina Fey.

6.  Why is having a powerful personal brand important to you?

I don’t think of my personal brand as important as much as inherent. What I do has the ability to make an impact and I don’t do anyone any favors by diminishing it with weak communications, visual identity, language…all of the things that make a brand vibrant.

7.  What is your #1 marketing tip for fellow female entrepreneurs?

You won’t know what a big “deal” looks, feels or tastes like until you do a bunch of small deals that may or may not move the needle. Practice on small deals but then ditch them once you figure out the big ones. It takes just as much time to do a small deal as it does to do a big one.


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