SheBrand Superstar: Amy Jo Martin

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Name: Amy Jo Martin

Website: &

Occupation: Founder & CEO, Digital Royalty (social media agency)

Twitter: @AmyJoMartin

1. What are three words that best describe your personal brand?

Fearless, Innovative, Real

2. Tell us why you’re awesome in two sentences or less?

Daily, I practice coloring outside the lines without crossing the line. It has freed me and allowed me to innovate my life.

3. What are your three biggest indulgences?

1) Spotify

2) Diet Coke

3) Snow Boarding

4. What is your biggest pet peeve?

When people are afraid to try a new approach. I call these innovation allergies, phrases like “That’s not the way we’ve always done it.”

5. If you could have dinner with anyone (living or not) who would it be and why?

Bono, from U2, has been brilliant at identifying where his skill, passion and purpose collide.  When those things collide, happiness resides.

6. Why is having a powerful personal brand important to you?

It allows you to rely on yourself. The ROI on investing in your personal brand will always be good.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Confidence is key and never pull the Woman Card. You don’t need it: http://


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