SheBrand Superstar: Alle Fister

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.>

Name: Alle Fister

Occupation: Principal, Bollare Communications


Twitter: @bollare

1. What are three words that best describe your personal brand?


2. Tell us why you’re awesome in two sentences or less.

As a publicist, this really shouldn’t be a problem… 🙂

Bollare has enjoyed rapid success over the past five years due to our highly selective processes of choosing the most driven and creative team members and partner brands!  The right people and team is the crux of our successes!

3. What are your three biggest indulgences?

Fashion – Shopbop, GILT Groupe, Planet Blue…oh my!

Fitness– Physique 57 just opened in LA…I cannot get enough.

Food– love getting dressed up and enjoying a delicious dinner with friends and family!

4. What is your biggest pet peeve?

No internet service!

5. If you could have dinner with anyone (living or not) who would it be and why?

My family- love the chance to have dinner with those I love the most and share successes and stresses!

6. Why is having a powerful personal brand important to you?

As a Communications and PR firm, we highly value and understand the importance of having a clear and cohesive brand message for ourselves and our clients.  A brand image allows people to understand the vision and path for a brand!  Our Bollare brand vision is to be aspirational, entrepreneurial and forward thinking!

7. What is your #1 marketing tip for fellow female entrepreneurs?

The entrepreneurial road is full of opportunities to learn and grow – view bumps in the road as chances to become smarter and more savvy at what you do!

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