SheBrand Superstar: Aliza Sherman

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.

Aliza ShermanName: Aliza Sherman


Occupation: Writer, Speaker, Tech Passionista

Twitter Handle: @alizasherman

1. What are three words that best describe your personal brand?

Honest, Generous, Smart

2. Tell us why you’re awesome in two sentences or less?

I’m enthusiastic about life and about my work, getting my biggest rewards from empowering others. I am constantly learning and love what I do.

3. What are your three biggest indulgences?

1) Room Service – I love staying in hotels, and especially love ordering room service.

2) Dark Chocolate – Dagoba Eclipse is 87% cacao. It is really dry, and I know it must be good for me!

3) Red Wine – I’m pretty much the Queen of Cheap Red Wine and am always finding the under $12 bottles and doing taste tests. But sometimes, I indulge in a bottle over…$20. 😉

4. What is your biggest pet peeve?

Meanness. I just can’t stand it when others are unkind, and I hate it when stress in my day or other factors lead me to being unkind, even for a moment. The world would clearly be a better place if we fully eliminated meanness.

5. If you could have dinner with anyone (living or not) who would it be and why?

I want to sit at a table with women who are doing incredible work to better our world. I was lucky to interview Dame Anita Roddick by phone but would have loved to sit and chat with her face to face. I’d probably just go down the list of women awarded Nobel Peace Prizes and would be honored to sit at a table and witness their wisdom and power. Aung San Suu Kyi, Tawakkol Karman, Wangari Muta Maathai. In the States, we tend to be so insular and provincial about our role models. But the world is full of amazing people, amazing women doing truly great work. Of course, I would be so enthralled with the conversation that I would probably forget to eat a thing!

6. Why is having a powerful personal brand important to you?

Who I am and what I do every day defines my brand. If I want people to trust me, to believe that I can teach them something meaningful about how to use technology, then I have to use it well myself. Without trust, everything I do will fall flat. Trust is the core of any great brand. I try to work from the inside out. If something comes from a genuine place, it is a solid foundation for a more authentic brand.

7. What is your #1 marketing tip for fellow female entrepreneurs?

Believe in yourself first and foremost. If you don’t, why should anyone else?


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