SheBrand Superstar: Alice Crisci

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other.


Name:  Alice Crisci

Occupation: Social Entrepreneur and Author


Twitter: @alicecrisci


1. What are three words that best describe your personal brand?


2. Tell us why you’re awesome in two sentences or less.

I launched my non-profit and published my first book 4 days before my double mastectomy.

3. What are your three biggest indulgences?

Cheesy television shows
Pulled pork
Soy lattes

4. What is your biggest pet peeve?

Men who spit in public.

5. If you could have dinner with anyone (living or not) who would it be and why?

Eminem. I admire how in touch he is with his dark side, even when I have found him offensive. I find him 100% authentic and think his art is brilliant. According to yoga philosophy, our dark and light are complimentary, not contradictory, like we are raised to believe in Western culture. I think he exemplifies what it means to embrace his dark side, albeit much darker than hopefully most of us are! He seems to have healed so much though and his new album seems to reflect that healing.

I understand what it is to have to relearn how to be yourself without relying on unhealthy habits and patterns. He had to learn to make his art without drugs. Many famous writers and painters could never do that and drowned in their darkness, many losing the battle from addiction.

I had to learn a new way of being when I healed from breast cancer. I could no longer start my days at 4:30 am and run on adrenaline all day until falling asleep from exhaustion at 8:30 or 9:00. I can no longer work 7 days a week. I had to redefine success and find new routes to achieve success that would keep me vital and well.  My words and my work is my art.

6. Why is having a powerful personal brand important to you?

Authenticity is a value of mine and indicative of having a powerful personal brand. I respect those around me who are authentic and rely on my own authenticity to garner respect from others. We’re in a market where personal branding has become as critical as corporate branding, or synergistic with it. Every voice is vital, but in a huge sea of people, ideas, companies and personalities, it’s easy to get lost in the crowd. Personal branding distinguishes who you already are from others. It becomes a magnet for attracting the right opportunities, people and partners. If you have a weak or undefined personal brand, you attract weak opportunities, relationships and partners.  I suppose the same principle applies to dating!

7. What is your #1 marketing tip for fellow female entrepreneurs?

Be real in your message. In other words, don’t make promises you can’t keep, use fluffy words or be unclear and don’t be exaggerating or superfluous.

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