SheBrand Superstar: Alexandra Franzen

Every week we’ll be featuring a smart, savvy female entrepreneur we think is just great. These are women who are out there in the trenches each and every day, making things happen and affecting other people’s lives for the better. So pull up a comfy chair, grab a cup of coffee and meet this week’s SheBrand Superstar. We can all learn a golden nugget or two from each other. 
Name: Alexandra Franzen

Occupation: Promotional Wordsmith




1. What are three words that best describe your personal brand?


2. Tell us why you’re awesome in two sentences or less

I help righteous entrepreneurs break their own sound barriers, with whoa-nelly webcopy, sales page sorcery, and spooky-perfect ghostwriting. And I have glorious hair.

3. What are your three biggest indulgences?

1) Luxurious business, communication & spirituality coaching, with top-tier professionals.

2) Japanese gel manicures. I’m sorry, but I write better when my fingers look fantastical

3) iTunes music binges. No illegal downloads, kids. Paying for art & entertainment is good for the complexion.

4. What is your biggest pet peeve?

Long, rambling, incoherent emails (from total strangers) – which frequently include a slightly-desperate call-to-action with a ridiculously short turnaround time. Le sigh. That’s an immediate “no.”

5. If you could have dinner with anyone (living or not) who would it be and why?

A double-date with Oscar Wilde & RuPaul. Obviously.

6. Why is having a powerful personal brand important to you?

The power of your personal brand is a reflection of how you feel about yourself. To be perceived as a powerhouse of professional excellence, you’ve got to believe that you deserve to be here, and that you’ve got something to offer than no one else can.

My brand is ME – packaged & presented as poetically as possible.

It’s my livelihood, my artistic playground, my ambitions in action, my dream come true.

What could be more important than that?

7. What is your #1 marketing tip for fellow female entrepreneurs?

There are no rules, templates or formulas for marketing success.

The only thing that matters is what makes you feel wicked-awesome, in the moment – and what actually works, in measurable ways.

Experiment & play. Leave space for mystical bolts of brilliance. And track your metrics with joyful fanaticism.

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