Holiday Gift Guide: Books for Everyone on Your List

Holiday Gift Guide: Books for Everyone on Your List (yes, including your boss + mother-in-law) I’ve been an avid reader my entire life and over the past few years have enjoyed downloading titles to my iPad with the greatest of ease. I’m now anxiously awaiting the arrival of my Kindle from Santa for an even Read More

The New Digital Landscape: Book Recommendations

I recently spoke at Loyola Marymount University about the new digital landscape and how brands can optimize social media and content marketing to build relationships and position themselves as authorities in their industries. I created a suggested reading list for the students of some of the best books on the topic and thought you might Read More

BOOK REVIEW: CTRL ALT DELETE

Do you want to be employable (self or otherwise) in the next five years? If so, then you’ll want to pick up a copy of Mitch Joel’s newest book, Ctrl Alt Delete. President of Twist Image, one of the largest independent digital marketing agencies in North America and a self-proclaimed “media hacker,” Mitch is the Read More

4 Steps to Making Genuine Connections

We all want to make good contacts. In business, powerful people may help us reach our goals faster. But nobody likes a user. If you are brusque and pushy or too fawning and insincere, you are more likely to alienate the very people you want to connect with. In other words, don’t think of people Read More