Every single consumer is a publisher, broadcaster, critic and network. You have the power to influence through word of mouth – and now, word of mouse – more compellingly than ever before.
We are at a pivotal point: The entrepreneurs who will thrive are the ones who humanize their businesses and understand that relationships – and making an emotional connection – are the key to success.
The question is, are you going to take this opportunity to humanize your business and connect on an authentic, transparent level with your potential clients? Are you going to do whatever it takes to position yourself as an influencer and actually move people into action?
When you create content that your target market deems valuable, you build your credibility and establish yourself as an authority in your industry. Over time, you become the go-to resource for your ideal clients, and you grow a community around your brand.
Click on the video below to see me discuss how the paradigm has shifted and you have more opportunities than ever before to build buzz around your brand and connect with your target market by providing helpful content.
©2012 Liz Dennery Sanders
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