Here are four things you can start doing today to build your personal brand:
1. Work on Your Appearance – First impressions count. People make up their mind about you in less than one second, so you better make sure that you look the part. The way that you dress supports or detracts from your personal brand.
2. Be Interesting and Interested – Are you well-rounded and dynamic? Do you really care about the people you are speaking with? Be thoughtful and show interest in what others are saying.
3. Build Your 15 Second Commercial – The average person has an attention span of 15 seconds. You better make sure that you can communicate your brand message in a unique and compelling way in this amount of time. And remember, it’s not about making a sale, it’s about building rapport.
4. Spend Time With People Who Are Smarter and More Successful Than You – They say that you become the five people you hang out with the most. You automatically enhance your brand by the caliber of people you spend time with.
The truly great are excellent at what they do because they are willing to put in the effort and go the extra mile. If you don’t spend the time crafting your own personal brand, others will do it for you.
©Liz Dennery Sanders 2009
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